I (somewhat obnoxiously) pride myself on being immune to the siren songs of TikTok. It is very hard, almost impossible for a video (no matter how viral) to influence me into buying or trying a beauty product. Exceptions, like Anua’s Heartleaf Pore Control Cleansing Oil, arrive every once in a while. 

The Anua Cleansing Oil has over 45 million views on TikTok, which is astounding for any beauty product — but especially for something as innocuous as a face wash. Its popularity goes beyond the merely virtual realm; according to the brand it has sold 90,000-plus bottles in the last month which has helped it garner more than 3,000 five-star ratings on Amazon. 

There are a few factors that influenced me; First are a handful of videos showing clogged, congested, porous skin transformed into glassy, bouncy, smooth complexions. Second, the Korean beauty industry is always at the forefront of innovation, so it’s the surest bet for finding something new and effective. 

Anua Cleansing Oil can be used on its own or as the first part of a double cleansing routine. Regardless, the gist is that it uses non-comedogenic oil to wash off all grime and makeup while simultaneously dissolving blackheads and gunk via a patented ingredient. Anua’s Cleansing Oil is also formulated with turmeric and olive oil. The former is an antioxidant-rich, anti-inflammatory and the latter is a squalane and vitamin E-packed ingredient with collagen-boosting properties. 

One shopper said it made their skin feel “so soft and hydrated,” in addition to “shrinking pores” and “cleaning them out.” Another person with “oily skin and blackheads” said this made their “nose and cheek pores have never looked better.” 

Head to Amazon to shop the now-$18 Anua Heartleaf Pore Control Cleansing Oil that’s sold 90,000-plus bottles and counting. 

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